rest easy
If your pet ain’t sleepin, no one’s sleepin.
Whether it’s a constant collar jingle from an itch that won’t quit or the dreaded tummy heaves when you just changed the sheets, nothing keeps y’all wide-awake like a pet’s skin & stomach issues.
But with Hill’s expanded derm portfolio, you can rest easy knowing there’s nutritional support for even the toughest allergy cases.
say goodnight to allergies
We highlighted the bond between pets and their parents, as well as the intense relief for both parties that comes with finally finding the solution to a derm problem. The best course of action after a life-disrupting diagnosis process is obviously a fat nap with your best friend.
Tailored copy for a professional audience highlighting a new canine product
Tailored copy for a professional audience highlighting taste
Tailored copy for a pet parent audience highlighting a new product
Tailored copy for a pet parent audience highlighting taste
Website
Along with an overarching HillsVet.com refresh, we had media spend pointing to a new page for our derm nutrition. So, they called in the copywriter that already learned what ‘hydrolyzed’ means.
activations graveyard
well, we couldn’t sell our clients on these. gonna read some Tony Robbins & try harder next time.
Recipes for Soothing Sensitivities
Some vets are recommending “recipes” to pet parents when conducting feeding trials to ensure better compliance when changing foods.
Let’s provide pets & their parents the recipe for allergy management success — addressing restrictions, taste, and expectation-setting head on.
Sensitivities-Sensing Poop Bag
Bringing professional tools to suspecting pet parents can streamline the allergy diagnosis process.
So, let’s create a first-of-its-kind potty bag and litter scoop that changes colors if an immune response is detected.
Discussing Data with Wearables
Tracking the progress of derm management is easier to see over time than in the moment, and wearable technology can personalize the treatment process.
Let’s facilitate conversations between pet parents and vets with tangible data provided by Hill’s wearable devices to track sleeping, eating, scratching, pooping.
By connecting the data to our Hill’s recommendation tool, we can streamline the consumer journey.
“…about 8 in 10 veterinarians surveyed reported that [smart collar tracking] allowed them to remotely monitor allergy flare-ups in their canine patients”
AD: Ellie Orton
CW: Kelly Elson
CD: Kevin Wright, Marie Goodwin